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05 · Brand Identity

Make the whole
brand fit.

Your logo, typeface, colours and launch assets, designed as one coherent system.

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NOCT · Concept identity

NOCT concept identity: a ring mark and wordmark, Hanken Grotesk type, and the Night, Bone and Ember palette
The logo
The ring becomes the O and the mark on the lamp.
The typeface
Hanken Grotesk, in Regular and Medium.
The colours
Night and Bone, with Ember reserved for the light.

Ready to use. Yours to keep.

The scope and price are agreed before the first sketch. You receive the master files and a short guideline for using them.

What you get 

NOCT, a concept identity by Presive: the mark on the product card.
The base of the NOCT lamp, lying on its side on a bedside table, the ring mark debossed into the ceramic foot.

The mark

Debossed in the base. Clear space is one ring stroke; it holds at 16 px and on a wall.

A bone-colored box beside the glowing NOCT lamp, the NOCT wordmark printed on its face.

The box

Bone board, wordmark in ink, nothing else. The system decides what to leave off.

Seven applications · Browse the system

A phone lying on the bedside table showing the NOCT app: a dark screen, the ring as a dial and the line Lights down. Not out.

On screen

Night surface, one dial, one line.

A framed NOCT print leaning on the wall beside the lamp: Lights down. Not out. set large, the wordmark small in the corner.

In print

Wordmark small, voice line large: Lights down. Not out.

The NOCT guideline as a small hardcover book on the table next to the lamp, the mark on its cover.

In the hand

The guideline as an object, not a PDF nobody opens.

The NOCT box open on the table, its lid tipped back with a bone insert card reading Lights down. Not out., the lamp glowing beside it.

Unboxing

The insert says one thing. The ring says the rest.

Close-up of a bone swing tag tied to the lamp’s cord on the oak table: the ring mark, NOCT, and the line Care: wipe dry.

The tag

Bone card on the cord: mark, model, one line of care.

The closed NOCT box seen from above at an angle, a round ember sticker carrying the mark in bone folded over the lid’s front edge.

The seal

One sticker closes the box. Ember on bone, the only accent.

The phone on the table showing a NOCT post: the ring on a night background with the line Lights down. Not out. beneath it.

On feed

A post in the system: dark, one light, the voice line.

The same system, moving.

NOCT, by Presive.

0:12 · silent · 16:9 · 9:16 cut on request

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Identity

What you get

Three things, done properly.

The system

A mark and wordmark tested at 16 px and on a wall, a palette with its contrast pairs checked, a type pairing you can license, and how the brand writes.

The templates

Social, document and presentation templates in the system. Swap the text, keep the brand.

One folder, yours

Every master file and a short guideline, handed over with a walkthrough. Nothing stays with us.

How it goes

What happens after you send the form.

01BriefYou send the form. We come back with the scope and the price in writing, before anything is drawn.
02DirectionsTwo directions, shown on real applications, not moodboards. You pick one.
03SystemThe chosen direction built out: mark, colour, type, voice, templates.
04HandoverThe folder, the guideline, a walkthrough. Then it is yours.

Ready when you are.
Send the brief.

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We reply within 24 hours. Prefer email? contact@presive.co